6. Is email marketing still effective?Email marketing is one of the most effective ways for a business to reach its customers directly. Think about it. You don't post something on your site hoping people will visit it. You don't even post something on a social media page and hope fans see it. You're sending something straight to each person's inbox, where they'll definitely see it! Even if they don't open it, they'll still see your subject line and business name every time you send an email, so you're still communicating directly with your audience.
Фото: Игорь Иванко / Коммерсантъ
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The company had a hobbyist slant, selling various small tools and collections with fun names like Beagle Bag (in the “Indoor Sports” collection) and DOS Boss and Utility City – similar perhaps to Norton Utilities on the PC side, but with a lot more fun and charisma. This is one of their loading screens, also showing both their recognizable logo and their endearing quirkiness:
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